Creating a brand that encompasses the concept of education for the whole person.

The Character Education Initiative (C.E.I.) is a three-year program designed to infuse character education into ACC general ed courses in order to develop intellectual qualities within ACC students. My team and I were tasked with creating the brand for the new initiative that reflects their core values. This includes a new logo, brand guidelines, and a mock website to see the brand in action.

As a part of ACC, the client did not want a brand that clashed with the greater institution but was still visually distinct enough that incoming students would be able to tell regular classes apart from the special C.E.I. courses. This brand also had to be flexible enough to have the ability to expand as the initiative has plans for further outreach and future conferences.